CHICAGO, Oct. 2, 2013 /PRNewswire/ -- CME Group, the world's leading and most diverse derivatives marketplace, today announced the launch of a new 30-second television spot designed to raise visibility of CME Group as a leading global brand. The new spot features world renowned business leader Sir Richard Branson and LPGA Champion Brittany Lincicome to drive home the golfing metaphor used in the ad and to link CME Group to major markets in the United States, Europe, Latin American and Asia.
The advertisement is part of the company's multi-million dollar global branding campaign launched in March 2011. This new ad strives to enhance the company's identity as a market leader essential to helping businesses and industries worldwide successfully manage their risks and thereby drive global growth and commerce.
CME Group is using an integrated, multi-channel approach to build anticipation for and promote the new "Global Reach" spot in a range of financial, marketing and general interest media. To launch the spot with broader impact, the commercial will first broadcast October 3 on the Golf Channel as well as NBC in conjunction with the PGA Presidents Cup. Additionally, the commercial will air on major global networks including BBC Europe, Bloomberg TV, CNBC, Fox Business.
The new ad was developed by CME Group in conjunction with VSA Partners, a global branding and marketing firm, and the media plan was developed in conjunction with ID Media Worldwide, one of the largest media services companies in the U.S. and a member of the Interpublic Group of Companies.
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