LPGA Announces I Water as Tour’s Official Mineral Filter Bottle in Korea

LPGA Chief Marketing Officer Jon Podany (left) and Mirzen President Mr. Park, Byung Sun at the LPGA’s new Asia office in Seoul

DAYTONA BEACH, FLORIDA, April 9, 2014 – The LPGA today announced a new partnership with I Water that names the filtering device the Official Mineral Filter Bottle of the LPGA in Korea.

“We’re very excited about this new relationship with I Water,” said LPGA Chief Marketing Officer Jon Podany. “Good hydration is an important part of LPGA competitions, and we also like the eco-friendly nature of it.”

VIDEO: Chief Marketing Officer Jon Podany welcomes I Water to the LPGA family of partners

The bottle turns regular drinking water into alkalized drinking water, increasing the ph levels of the water, making it less acidic.

The alkaline water ionized through the mineral balls of the filter is known to help improve digestive symptoms.  Also, the alkaline water ionized by reacting with the mineral balls has antibacterial function and generates active hydrogen.

The I Water bottles comes in 3 different sizes Mini 380 for the students and females to carry, Portable 600 for the sports and outdoor activities, and a large capacity Home 1400 that can be used in homes.

I Water bottle is made of the Tritan material of Eastman Company which has high durability and thermal resistance.  The Tritan is an eco-friendly material that does not produce the Bisphenol-A (BPA), a known endocrine disruptor.

Through the agreement, I Water will have brand activation and advertising opportunities at LPGA events in 2014 and was named the Official Mineral Filter Bottle of the Kia Classic in Carlsbad, Calif.

Mirzen, the producer of I Water, develops and markets the distribution of kitchen appliances through various home shopping networks. The Korean-based company had sales revenue of $55 million in 2011 and has target sales revenue of $80 million in 2015.

About Mirzen
Mirzen is a private firm specializing in home electronic appliance and kitchen supply sales for home-shopping television in Korea. Established in 2006, Mirzen has provided Korean consumers with convenient, handy and superior products. The company is now expanding our reach, developing an overseas market with their goods in places like the United States, Europe and Southeast Asia.

Mirzen’s employees in both overseas and domestic markets have focused on developing and launching superior new products to satisfy consumers concerned about their wellness. To take social and ethical responsibilities for the company, I Water will donate 1% of the sales profit to the various charities.


Topics: Press Release