NEW YORK– KPMG LLP, official hat sponsors of star golfers Phil Mickelson and Stacy Lewis, today announced the start of its “Where is the Blue Hat Taking You?” photo contest, an interactive Twitter campaign to raise awareness of and support efforts to help eradicate childhood illiteracy. Today through May 29, fans can submit photos featuring Mickelson’s or Lewis’ blue KPMG hat by tweeting the photos using either the #PhilsBlueHat or #StacysBlueHat hashtag. The contest winner will receive a trip to either the men’s or women’s 2014 U.S. Open in Pinehurst, N.C.
Golf fans can purchase Mickelson’s or Lewis’ authentic blue KPMG Tour hat at PhilsBlueHat.com or StacysBlueHat.com. The blue KPMG hats are the foundation of the “Blue for Books” program, which began in March 2012, and is part of KPMG’s Family for Literacy (KFFL), the firm’s flagship corporate citizenship program. KPMG donates 100 percent of the net proceeds to the nonprofit First Book, which provides three new books to children from low-income families for each hat sold.
“Phil and Stacy have been great supporters of KFFL and our fight against childhood illiteracy,” said John Veihmeyer, Chairman and CEO of KPMG LLP. “Golf fans have the opportunity to support Phil and Stacy as well as contribute to this important cause when they purchase their own blue hats and that’s a win-win for everyone involved.”
Photo submissions will be open and available for viewing at KPMG’s golf sponsorship website, KPMG.com/Golf, from May 8 through May 29. Starting June 2, the top nine submissions will be featured on the website where fans can vote for the winning photo via Twitter. The contest winner will be announced June 9. The prize entails a trip for two including airfare, accommodations and two tickets for Saturday and Sunday to either the men’s or women’s 2014 U.S. Open. Complete contest details can be found on KPMG.com/Golf or by following KPMG’s Mickelson sponsorship Twitter handle (@MickelsonHat) or Lewis sponsorship Twitter handle (@StacyLewis_KPMG).
Through KFFL, KPMG partners and professionals, their spouses and the extended KPMG family drive efforts to raise money, visit classrooms, read to children and personally put new books into their hands. For many children, the books received are the first they have ever owned. To date, KPMG has distributed more than 2 million books to children from low-income families.
Topics: Lewis, Stacy