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The Midwest certainly has its share of prestigious collegiate institutions. With the likes of Drake University and Creighton University surrounding the 2017 Solheim Cup tournament venue, the Solheim Cup could only say “yes” when asked to participate in the Murphy Cup challenge for marketing students from each of these great schools.

“We’re eager to make the 2017 Solheim Cup here in Iowa the best it’s ever been. By engaging with these young, talented marketing students we are now able to leverage their fresh ideas in pursuit of our goal,” said Chris Garrett, 2017 Solheim Cup Tournament Director.

The Murphy Cup is an annual competition involving 24 students on six different teams. Each team, which includes a blend of students from Creighton and Drake is presented a challenge and then charged with preparing a marketing plan in response to that challenge.

In November, Murphy Cup participants were challenged with increasing awareness of the global Solheim Cup golf tournament among those living in the Midwest, but outside of the Des Moines and West Des Moines metro area.

After less than 36 hours of hard work, the six teams – named after past Solheim Cup captains - presented their marketing plans to a panel of six judges, including Tournament Director Chris Garrett. From social media campaigns to billboards and grassroots marketing, each team presented exceptional ideas. In the end, team Nancy Lopez claimed the Murphy Cup by targeting its advertising budget on social media, as well as proposing a unique campaign aimed

Leveraging the brightest young minds for Solheim Cup success

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